Job Title: Social Media or Digital Marketing Manager
Company: AIP Astro Pvt. Ltd.
Location: Gurgaon, Haryana (On-site/Hybrid)
Experience Required: 4-7 years
Employment Type: Full-time
AIP Astro Pvt. Ltd. is a leading name in the field of astrology, wellness, and spiritual consultation. With a rapidly growing digital presence and a strong commitment to quality and authenticity, we aim to empower individuals through ancient wisdom and modern tools. We are looking for a dynamic Social Media or Digital Marketing Manager to lead our online marketing strategies and fuel the next phase of our growth.
Develop, implement, and manage digital marketing campaigns across all platforms (Google Ads, Meta, Instagram, YouTube, etc.)
Strategize and execute SEO/SEM, email marketing, influencer collaborations, and affiliate marketing
Analyze web traffic metrics and optimize performance using Google Analytics, Search Console, and other tools
Oversee content creation (blogs, videos, posts) in collaboration with the content and design teams
Plan and manage social media strategy to enhance engagement and brand awareness
Manage online reputation and respond to customer reviews/comments professionally
Monitor ROI and KPIs, preparing regular reports to measure campaign effectiveness
Stay up to date with digital marketing trends and industry best practices
Bachelor’s/Master’s degree in digital Marketing, Communications, or a related field
Proven experience (4-7 years) as a Digital Marketing Manager or similar role
Strong knowledge of SEO/SEM, Google Ads, Meta Ads Manager, YouTube Marketing, etc.
Hands-on experience with marketing automation tools and CMS
Excellent analytical skills and data-driven thinking
Strong communication and leadership skills