Key Responsibilities:
• On-Page SEO: Optimize website content, meta tags, headings, images, internal linking, and overall structure to improve rankings and visibility.
• Off-Page SEO: Develop and implement link-building strategies to enhance domain authority and drive high-quality backlinks.
• Keyword Research: Conduct thorough keyword research to identify relevant and high-traffic search terms, and ensure they are effectively integrated into content.
• SEO Audits: Perform regular website SEO audits to identify issues affecting site performance and user experience, and recommend improvements.
• Content Optimization: Collaborate with content creators to optimize blogs, landing pages, and product pages for SEO, ensuring high-quality and keyword-optimized content.
• Performance Tracking: Monitor and report on SEO performance using tools like Google Analytics, Google Search Console, SEMrush, or Ahrefs, and make data-driven recommendations for continuous improvement.
• Competitor Analysis: Conduct competitor SEO analysis to understand industry trends, identify opportunities, and maintain a competitive edge.
• Stay Updated: Keep up with the latest SEO trends, algorithm updates, and best practices to ensure that WebCoir remains at the forefront of search engine optimization.
• Client Collaboration: Work closely with clients to understand their business goals and ensure SEO strategies align with their objectives.
Qualifications:
• Bachelor’s degree in Marketing, Business, IT, or a related field (or equivalent experience).
• Proven experience (1-2 years) in SEO, with a deep understanding of search engine algorithms, ranking factors, and SEO tools.
• Hands-on experience with popular SEO tools such as Google Analytics, Google Search Console, SEMrush, Moz, Ahrefs, etc.
• Knowledge of both on-page and off-page SEO techniques.
• Strong understanding of keyword research and SEO content strategy.
• Familiarity with website development and HTML is a plus.
• Excellent communication skills, with the ability to work effectively in a team.
• Analytical mindset with attention to detail and the ability to make data-driven decisions.
• Ability to stay organized and manage multiple tasks in a fast-paced environment.