SEO & AI Specialist
job Purpose To drive organic growth by combining traditional SEO strategies with AI-powered tools and workflows to improve visibility, rankings, and performance of our websites. Key Responsibilities Use AI tools (ChatGPT, Gemini, Jasper, Surfer, RankMath AI, etc.) for content creation, keyword clustering, and optimization. Research and implement target keywords, ensuring alignment with AI strategies. Optimize on-page SEO (titles, meta tags, alt text, schema, headings) with AI-assisted recommendations. Plan and execute off-page SEO and link-building campaigns with AI for prospecting and outreach. Conduct regular SEO audits using tools like Ahrefs, Semrush, GSC — supplemented with AI-driven analysis. Generate AI-powered insights from data (ranking reports, traffic patterns, content gaps). Collaborate with content/design teams to ensure AI-optimized text, images, and schema integration. Track AI search engine performance (Google SGE, Bing Copilot, Perplexity, etc.) and adjust strategy accordingly. Implement local SEO with AI tools for better Maps, directories, and reviews optimization. Stay updated on AI advancements in SEO and experiment with new approaches. Skills & Qualifications Mandatory: Hands-on experience with AI tools for SEO (content generation, keyword research, GEO optimization). Strong knowledge of SEO fundamentals (on-page, off-page, technical). Experience with Ahrefs, Semrush, Google Analytics, GSC, RankMath. Familiarity with structured data/schema and AI schema automation. Comfortable working with both WordPress and Simplotel CMS. Excellent analytical and research skills. Prior experience in hospitality SEO or eco-products SEO is a plus.