Key Responsibilities:
Backlink Strategy Development: Create and refine backlink strategies to improve domain authority and search engine rankings.
Link Research: Identify relevant and authoritative websites for potential backlink opportunities.
Outreach and Relationship Building: Develop and maintain relationships with bloggers, journalists, and webmasters to secure backlinks.
Backlink Acquisition: Secure high-quality backlinks through various methods, such as guest posting, niche edits, and digital PR.
Backlink Analysis: Monitor and analyze backlink profiles, competitor strategies, and performance metrics.
Tool Usage: Utilize SEO tools (e.g., Ahrefs, SEMrush, Moz) to track backlinks, measure impact, and analyze data.
Content Collaboration: Collaborate with content and SEO teams to create link-worthy content.
Backlink Reporting: Track backlink progress and report on performance metrics to management.
Compliance: Ensure all backlinks comply with Google's Webmaster Guidelines.