Job Title: Digital Marketing Specialist (E-commerce)
Location: [Delhi]
Employment Type: Full-Time
About Us
We are a fast-growing e-commerce brand passionate about delivering quality products and building strong customer connections. We’re looking for a creative and results-driven Digital Marketing Specialist to join our team and take charge of our online presence, advertising campaigns, and SEO performance.
Key Responsibilities
• Plan, create, and manage social media ad campaigns (PPC) across platforms such as Facebook, Instagram, and Google Ads.
• Optimize campaigns to achieve maximum ROI through audience targeting, A/B testing, and performance tracking.
• Develop and implement SEO strategies (on-page, off-page, and technical) to increase organic search rankings and traffic.
• Analyze website analytics, campaign performance, and conversion rates to provide actionable insights.
• Create engaging and visually appealing social media posts and ad creatives using basic graphic design tools (e.g., Canva, Photoshop, Illustrator).
• Manage the brand’s social media presence with consistent content calendars and engaging posts.
• Stay updated with the latest trends in digital marketing, SEO, and paid advertising.
• Collaborate with the sales and product teams to align marketing strategies with business goals.
Qualifications & Skills
• Proven experience in managing PPC ad campaigns on Facebook Ads Manager, Google Ads, or similar platforms.
• Solid understanding of SEO best practices and tools (e.g., SEMrush, Ahrefs, Google Analytics, Search Console).
• Hands-on experience with graphic design tools (Canva, Photoshop, Illustrator preferred).
• Strong analytical skills and ability to interpret data for decision-making.
• Excellent written and verbal communication skills.
• Ability to work independently, manage multiple projects, and meet deadlines.