Job description:
Job Title: Paid Ads Specialist (Google Ads/Meta Ads)
Experience Required: 3–5 Years
Location: Delhi (Preferred)
Job Type: Full-Time
Industry: Digital Marketing
Work Mode: On-site
Job Overview:
We are looking for an experienced and highly driven Paid Ads Specialist with 3–5 years of hands-on experience in managing Google Ads and Meta (Facebook/Instagram) Ads. The ideal candidate should have a solid background in both lead generation and e-commerce campaigns, preferably within a digital marketing agency environment, and experience working with international clients.
Key Responsibilities:
Plan, execute, and optimize paid media campaigns across Google Ads and Meta Ads (Facebook/Instagram).
Manage full-funnel advertising strategies for lead generation and e-commerce clients.
Develop campaign strategies aligned with client goals and KPIs.
Conduct A/B testing, audience segmentation, and landing page optimization.
Monitor and analyze campaign performance, generate insights, and create detailed performance reports.
Collaborate with internal teams (design, content, SEO) to align paid campaigns with broader marketing goals.
Handle monthly budgeting and ensure cost-effective campaign execution.
Stay updated with the latest platform updates and industry trends.
Required Skills & Qualifications:
3–5 years of proven experience in managing Google Ads (Search, Display, Shopping, Video) and Meta Ads (Facebook/Instagram).
Proficiency in campaign setup, optimization, and reporting across both platforms.
Demonstrated success in handling both lead generation and e-commerce campaigns.
Prior experience working in a digital marketing agency is a must.
Experience in managing international clients.
Strong analytical skills with proficiency in Google Analytics, Google Tag Manager, and other ad tracking tools.
Google Ads and Meta Blueprint certifications are a plus.
Preferred Candidate:
Based in Delhi or willing to relocate.
Able to join within a short notice period.
Job Types: Full-time, Permanent
Benefits:
Flexible schedule
Paid sick time
Paid time off
Work Location: In person