Key Responsibilities
Develop and execute digital marketing campaigns across channels including SEO, SEM, Social Media, Email Marketing, and Display Advertising.
Manage and grow the company’s presence on platforms such as Facebook, Instagram, LinkedIn, YouTube, Twitter, etc.
Create, optimise, and monitor Google Ads and other paid advertising campaigns.
Perform regular SEO audits, keyword research, and website optimisation to improve ranking and visibility.
Oversee content creation for blogs, social media posts, landing pages, and website updates.
Track and analyse campaign performance using tools such as Google Analytics, Search Console, and social media insights.
Plan and execute email marketing and SMS campaigns.
Collaborate with design, sales, and product teams for cohesive branding and marketing strategies.
Identify trends, insights, and opportunities to improve ROI and performance.
Prepare weekly and monthly performance reports.