Responsibilities:
• Plan and run campaigns across LinkedIn, WhatsApp, and Email, tailored to audience behavior
• Use GenAI tools (ChatGPT, Copilot, Jasper, Canva AI) to generate content, creatives, and workflows
• Build automated flows for onboarding, lead nurturing, and re-engagement
• Manage LinkedIn content calendars, paid ads, and lead gen forms
• Collaborate with design and content teams to produce AI-powered assets
• Track performance, platform analytics, and conversion metrics
• Stay updated on GenAI trends, automation tools, and platform updates
• Share campaign insights and learnings with internal teams and clients