डिजिटल मार्केटिंग मैनेजर

Job Title: Digital Marketing Manager

Company: SWAB Technologies Pvt Ltd
Project: Bharat e-Seva Kendra – Rural Digital Transformation Mission
Location: Pune
Salary: ₹3,60,000 – ₹4,20,000 (Based on experience) + Incentives + Performance Bonus

About the Role (Very Important Section)

We are looking for a highly creative, innovative, and result-driven Digital Marketing Specialist who can completely take charge of our digital presence and drive brand growth for Bharat e-Seva Kendra.

This person will work like a digital brain of the company —
✔ Building strategy
✔ Creating new ideas
✔ Executing high-performance campaigns
✔ Generating franchise leads
✔ Increasing brand value
✔ Building public trust
✔ Making our brand viral across rural and urban audiences

This is NOT a basic posting/content role.
This is a full digital authority role.

Key Responsibilities (In-Depth & Impact-Oriented)

1. Own the Entire Digital Ecosystem

The candidate must independently handle:

• Social Media (Instagram, Facebook, YouTube, LinkedIn)

• Digital Ads (Meta, Google, YouTube)

• Website, Landing Pages & SEO

• WhatsApp Automation, CRM, TeleCRM, WATI

• Email Marketing

• Performance Analytics

• Automation flows for franchise inquiry and support

This person must run digital like a complete department in one powerful mind.

2. Creative & Trend-Oriented Content Leadership

You must create content that stands out and becomes trendy:

• Create new concepts, reels, short videos, and storytelling content

• Build creative messaging that emotionally connects with rural India

• Design innovative content that builds trust and authority

• Keep track of trends on Instagram, YouTube & industry

• Launch new themes, series, campaigns every month

• Create scroll-stopping, attention-grabbing, and viral-worthy content

• Work with editors and designers to produce world-class output

Your creativity will directly shape the brand image.

3. High-Performance Lead Generation

You will be fully responsible for creating, managing, and optimizing:

• Meta Lead Campaigns

• Google Search & Display Ads

• YouTube Video Ads

• Retargeting campaigns

• Funnel-based lead nurturing

• CRM pipelines

• ROI-driven optimization

You must ensure:
✔ High-quality leads
✔ Low CPL
✔ Strong conversion assistance
✔ Proper follow-up automation

4. Innovation & New Initiative Development

We want someone who can build something new every month such as:

• Creative campaigns around rural empowerment

• Digital public awareness drives

• New video formats (customer stories, behind the scenes, village tours)

• Micro-campaigns targeting specific districts

• Franchise success stories

• Interactive social media contests

• Digital PR ideas

• Reels that emotionally move rural audiences

• Unique positioning ideas that make Bharat e-Seva Kendra the No.1 rural brand

You must bring fresh ideas, not wait for instructions.

5. Branding & Image Building

You are responsible for projecting our brand as:
⭐ Trustworthy
⭐ Impactful
⭐ Visionary
⭐ Rural-first
⭐ Technology-driven
⭐ Government-aligned

Actions include:

• Building trust-building communication

• Showing our ground success stories

• Highlighting franchise achievements

• Creating CEO/founder branding

• Ensuring consistent brand voice & personality

• Making people feel our brand is premium + impactful + people-focused

6. Website, SEO & Digital Infrastructure

You must manage and optimize:

• Website SEO (ranking for 40,000+ rural searches)

• Landing pages for high conversion

• Blog writing & keyword planning

• Technical SEO

• Google Business presence

• YouTube SEO

Your goal is to make us:
“Most searched rural digital service brand in Maharashtra.”

7. Video Production & Creative Direction

You will manage:

• Concept creation

• Script writing

• Shooting plan

• Editing supervision

• Publishing & analytics

Types of videos expected:
✔ Franchise Success Stories
✔ Rural Impact Videos
✔ Founder’s Thought Leadership
✔ Daily short reels
✔ Explainer videos
✔ Social proof videos
✔ Trend-based content

8. Reporting, Insight & Budget Ownership

• Weekly reporting of all campaigns

• Strategic insights and monthly plans

• CPL, ROI, Engagement, Conversion Rate

• Creative performance metrics

• Improvement strategies

You must operate like a digital growth scientist.

Who Should Apply (Candidate Personality Profile)

We want a person who is:

• Extremely creative

• Highly innovative

• Obsessed with digital trends

• Passionate about storytelling

• Strong in strategy + execution

• Growth-driven

• Fast-thinking

• Self-managed and proactive

• Strong communicator (Marathi + English)

• Emotionally connected to rural India

• Ready to build something big

This person should think like:
“How can I make this brand viral and successful?”

Not:
“What post should I make today?”

Required Skill Set

Technical Skills

• Meta Ads, Google Ads, YouTube Ads

• Social Media Strategy

• SEO/SEM

• WordPress / Webflow

• Canva / Adobe Suite

• CRM & Automation (TeleCRM, Wati)

• Funnel building

• Copywriting & storytelling

• Basic video editing

• Creative direction

Performance KPIs

Your performance will be measured on:
✔ Lead generation volume
✔ Lead quality & CPL
✔ Social media engagement
✔ Brand growth & reach
✔ Website traffic & ranking
✔ Creative output quality
✔ Innovation contribution
✔ Execution speed
✔ Franchise inquiry conversion support
✔ Automation efficiency

Salary & Growth

• ₹3.6 – ₹4.2 LPA (based on experience)

• Incentives + bonuses

• High learning & leadership exposure

• Direct mentorship from company directors

• Opportunity to lead a 44,000+ center mission

• Fast-track promotion based on output

Why Join Us

• You will build one of Maharashtra’s largest rural brands.

• Your creativity will impact lakhs of people.

• You will get complete freedom to innovate.

• Your ideas will become real digital initiatives.

• You will work closely with founders and senior leadership.

This is for someone who wants a career-defining role, not just a job.

• इस फुल टाइम डिजिटल मार्केटिंग Job में 2 - 4 वर्षो का अनुभव वाले उम्मीदवारों की जरुरत है।

इस डिजिटल मार्केटिंग मैनेजर जाब के बारे में अधिक जानकारी

1. इस डिजिटल मार्केटिंग मैनेजर जाब के लिए आवेदन करने के लिए पात्रता मानदंड क्या है?
   Ans: उम्मीदवार 12वीं पास होना चाहिए और उसके पास 2 - 4 वर्षो का अनुभव होना चाहिए।
2. मैं इस जाब की रोल के लिए कितने वेतन की उम्मीद कर सकता हूं?
   Ans: आप ₹30000 - ₹45000 प्रति महीने + इन्सेन्टिव के वेतन की उम्मीद कर सकते हैं जो आपके इंटरव्यू पर निर्भर करता है। यह पुणे में एक फुल टाइम जाब है।
3. इस डिजिटल मार्केटिंग मैनेजर जाब के लिए कितने कार्य दिवस हैं?
   Ans: इस डिजिटल मार्केटिंग मैनेजर जाब के लिए कार्य दिवस 6 दिन का होगा।
4. क्या इस डिजिटल मार्केटिंग मैनेजर जाब के लिए आवेदन करते समय या इस जाब को ज्वाइन करने के बाद कोई शुल्क भी लागू होता है?
   Ans: नहीं, इस डिजिटल मार्केटिंग मैनेजर जाब के लिए आवेदन करते समय या इस जाब को ज्वाइन करने के बाद कोई भी शुल्क नहीं लगता है !
5. क्या यह डिजिटल मार्केटिंग मैनेजर जाब घर से किया जा सकता है?
   Ans: नहीं, यह जाब घर से ऑनलाइन नहीं किया जा सकता है।
6. इस डिजिटल मार्केटिंग मैनेजर जाब के लिए कितनी रिक्तियां हैं?
   Ans: Ninad Consultancy Services में तत्काल डिजिटल मार्केटिंग मैनेजर के लिए 1 रिक्तियां हैं!
7. इस डिजिटल मार्केटिंग मैनेजर जाब के लिए कौन आवेदन कर सकता है?
   Ans: पुरुष और महिला दोनों उम्मीदवार इस डिजिटल मार्केटिंग जाब के लिए आवेदन कर सकते हैं।
8. इस डिजिटल मार्केटिंग मैनेजर जाब के लिए टाइमिंग क्या है?
   Ans: इस डिजिटल मार्केटिंग मैनेजर जाब में Day की शिफ्ट है।