Key Responsibilities:
Campaign Planning and Execution: Develop and execute performance marketing campaigns across various channels (e.g., Google Ads, Facebook Ads, Affiliate Marketing).
Budget Management: Manage and allocate budgets effectively to maximize ROI.
Ad Copywriting and Optimization: Craft compelling ad copy, optimize ad creatives, and improve ad performance.
Keyword Research and Management: Conduct keyword research, manage keyword lists, and optimize bids.
Performance Analysis and Reporting: Track and analyze campaign performance, providing data-driven insights to stakeholders.
A/B Testing and Optimization: Design and execute A/B tests to optimize campaign performance.
Collaboration with Teams: Work with cross-functional teams, including creative, media, and analytics teams.
Key Skills:
Digital marketing experience: Proven experience in performance marketing.
Analytical skills: Strong analytical and problem-solving skills.
Technical skills: Proficiency in digital marketing tools, such as Google Ads, Facebook Ads, and analytics platforms.
Communication skills: Excellent communication and collaboration skills.
Attention to detail: Strong attention to detail and organizational skills.
Performance Marketer Roles:
Performance Marketing Manager: Oversees performance marketing campaigns and teams.
Performance Marketing Specialist: Executes performance marketing campaigns.
PPC (Pay-Per-Click) Specialist: Manages paid search campaigns.
Affiliate Marketing Manager: Manages affiliate marketing programs.
Digital Marketing Analyst: Analyzes digital marketing data to inform performance marketing decisions