About Us:
We are a leading business magazine dedicated to delivering insightful content, industry trends, and inspiring stories to our audience. We are looking for a results-driven Digital Marketing Manager to lead our online marketing initiatives, boost our digital presence, and drive audience engagement across multiple platforms.
Key Responsibilities:
SEO Management
Plan, implement, and manage SEO strategies to increase organic search rankings and website traffic.
Conduct keyword research, on-page optimization, and technical SEO audits.
Monitor website analytics and performance using tools like Google Analytics, Search Console, and other SEO platforms.
Stay updated with search engine algorithms and implement best practices.
Social Media Management
Develop and execute social media strategies across platforms (LinkedIn, Instagram, Facebook, X/Twitter, YouTube, etc.) to enhance brand visibility and engagement.
Create, schedule, and oversee high-quality content tailored to each platform.
Monitor social media trends, analyze engagement metrics, and adjust strategies accordingly.
Engage with the audience and manage community interactions.
Digital Campaigns & Branding
Plan and run digital marketing campaigns to promote the magazine, special issues, and events.
Collaborate with the editorial and design teams to align marketing content with brand identity.
Track ROI of campaigns and prepare performance reports.
Requirements:
Bachelor’s degree in Marketing, Digital Media, Communications, or related field.
Proven experience (3+ years) in digital marketing, with expertise in both SEO and social media.
Strong understanding of SEO tools (Ahrefs, SEMrush, Moz, etc.) and social media analytics tools.
Excellent content creation, copywriting, and communication skills.
Ability to work with cross-functional teams and manage multiple projects simultaneously.
Preferred Skills:
Experience in the publishing or media industry.
Knowledge of Google Ads and paid social media campaigns.
Creative thinking with a data-driven mindset.
What We Offer:
Opportunity to work in a dynamic and creative environment.
Exposure to the latest marketing tools and strategies.
Competitive salary and growth opportunities.