Plan, create, and manage Google Ads campaigns across multiple platforms (Search, Display, Shopping, Video, and App).
Conduct keyword research and competitor analysis to identify high-performing search terms and ad opportunities.
Optimize ad copies, landing pages, and bidding strategies to increase CTR and conversions.
Monitor daily campaign budgets, performance, and ROI through Google Ads Manager and Google Analytics.
Perform A/B testing of ad creatives and landing pages to identify the most effective combinations.
Implement conversion tracking and audience segmentation for remarketing and performance measurement.
Generate weekly and monthly performance reports with actionable insights and data-driven recommendations.
Stay updated on the latest Google Ads trends, algorithm updates, and best practices.
Collaborate with SEO, design, and marketing teams to ensure brand consistency across digital campaigns.