Develop, implement, and manage social media strategies aligned with business goals.
Plan and execute social media campaigns across platforms (Facebook, Instagram, LinkedIn, Twitter/X, YouTube, etc.).
Create engaging content (text, image, video, reels, stories, blogs) tailored to each channel.
Monitor, track, analyze, and report on performance metrics (reach, engagement, followers, conversions).
Collaborate with marketing, design, and content teams to ensure brand consistency.
Stay up to date with the latest social media best practices, tools, and trends.
Manage paid campaigns (Facebook Ads, Instagram Ads, LinkedIn Ads, etc.).
Engage with followers, respond to queries/messages, and build an online community.
Work with influencers/partners to expand reach and visibility.
Develop monthly social media calendars and reporting dashboards.