Develop and execute digital marketing strategies across channels including SEO, SEM, email, social media, and display advertising
Plan and execute all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns
Design, build, and maintain our social media presence (Facebook, Instagram, LinkedIn, etc.)
Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Collaborate with internal teams to create landing pages and optimize the user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
Brainstorm new and creative growth strategies through digital marketing
Maintain and update the company website and ensure content is up-to-date and optimized