Roles & Responsibilities:
Create and execute comprehensive digital marketing plans to drive brand awareness, engagement, and lead generation.
Develop high-quality and engaging content for digital channels, including blog posts, articles, newsletters, social media posts, and videos.
Optimize website content and structure for search engines (SEO) and manage paid search campaigns (SEM) to improve visibility and drive traffic.
Design and implement email marketing campaigns, including newsletters, promotional offers, and automated email sequences.
Monitor, analyze, and report on the performance of digital marketing campaigns using tools like Google Analytics, and make data-driven recommendations for improvement.