Plan and execute all digital marketing campaigns including SEO/SEM, email, social media, and display advertising
Design, build, and maintain our social media presence (LinkedIn, Facebook, Instagram, etc.)
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on data
Manage and improve lead generation campaigns
Oversee content creation for blog posts, email newsletters, landing pages, and paid ads
Collaborate with internal teams to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
Stay up to date with the latest trends and best practices in online marketing and measurement