A good digital marketing employee should have a balance of technical skills, creativity, and business understanding. Here are the key qualities and skills you should look for:
SEO & SEM Knowledge – Can optimize websites and run Google Ads effectively.
Social Media Marketing – Knows how to create, schedule, and analyze campaigns on Facebook, Instagram, LinkedIn, YouTube, etc.
Content Marketing – Ability to create engaging posts, blogs, videos, and ad copies.
Analytics & Reporting – Can track campaigns using Google Analytics, Meta Ads Manager, etc., and explain ROI clearly.
Email & WhatsApp Marketing – Knows automation tools and lead nurturing.
Basic Design Skills – Familiar with Canva, Photoshop, or video editing for creatives.
Paid Ads Expertise – Running Facebook, Instagram, Google, and LinkedIn ads with proper targeting.