Key Responsibilities
Plan and manage digital campaigns across social media platforms (Facebook, Instagram, LinkedIn, Twitter, etc.).
Execute SEO strategies (on-page, off-page, and technical SEO) to improve search engine rankings and website traffic.
Manage Google Ads / Meta Ads campaigns, including keyword research, ad copywriting, targeting, and performance tracking.
Monitor and analyze campaign performance metrics using Google Analytics and other tools; prepare reports and suggest improvements.
Collaborate with content and design teams to create engaging marketing creatives and ad copies.
Stay updated with the latest digital marketing trends, tools, and best practices.
Assist in email marketing campaigns, automation flows, and lead nurturing strategies.
Support the team in overall brand building and online visibility initiatives.