Campaign management: Assist in execution of digital marketing campaigns across various platforms like social media, email, website, etc. Content creation: Develop and update content for social media pages, websites, blogs, and email newsletters. Upload and analyze the Podcasts on the social media handles. Performance analysis: Track key metrics, analyze campaign data using web analytics tools, and provide reports to measure success and identify areas for optimization. Social media strategy: Develop and implement social media marketing strategies, including content planning, budget allocation, and optimizing company pages to increase visibility and engagement. SEO and website optimization: Optimize website content for search engines and make improvements to increase online traffic and user experience. Market research: Conduct market research to understand consumer behavior and competitor activities to inform campaign strategies. Coordination: Coordinate with the in house team and the external digital marketing team about the working on website, podcasts, and other digital handles.