Digital Marketing Specialist Job Description
*Job Title:* Digital Marketing Specialist
*Department:* Marketing
*Reports to:* Marketing Manager/Director
*Key Responsibilities:*
- *Digital Marketing Strategy*: Develop and implement comprehensive digital marketing strategies to drive brand awareness, website traffic, and lead generation.
- *Campaign Management*: Plan, execute, and optimize digital marketing campaigns across multiple channels, including social media, email, search engine optimization (SEO), and paid advertising.
- *Content Creation*: Create high-quality, engaging content for various digital platforms, including social media, blogs, and websites.
- *Social Media Management*: Manage and maintain the company's social media presence, including content creation, engagement, and analytics.
- *SEO and Analytics*: Conduct keyword research, optimize website content for SEO, and analyze website analytics to inform digital marketing strategies.
- *Email Marketing*: Develop and execute email marketing campaigns to nurture leads and drive conversions.
- *Paid Advertising*: Plan, execute, and optimize paid advertising campaigns across various channels, including Google Ads and social media ads.
*Requirements:*
- *Experience:* 2-5 years of experience in digital marketing or a related field.
- *Skills:*
- *Digital Marketing Tools*: Proficient in Google Analytics, Google Ads, Facebook Ads, and other digital marketing tools.
- *Content Creation*: Excellent writing and content creation skills.
- *Analytical Skills*: Strong analytical skills and ability to interpret data to inform digital marketing strategies.
- *Communication Skills*: Excellent communication and interpersonal skills.
- *Education:* Bachelor's degree in Marketing, Communications, or a related field.
*Nice to Have:*
- *Certifications:* Google Analytics, Google Ads, or HubSpot certifications.
- *Experience with:* Marketing automation tools, CRM software, and data analysis tools.
*What We Offer:*
- *Opportunities for Growth*: Professional development and career advancement opportunities.
- *Collaborative Environment*: Dynamic and supportive team environment.