To develop, implement, and manage digital marketing campaigns focused on SEO and paid search (SEM), ensuring strong online visibility, lead generation, and customer engagement for the business.
Conduct keyword research, competitor analysis, and on-page/off-page optimization
Optimize website content, meta tags, internal linking, and technical SEO
Monitor and improve search rankings using Google Search Console & analytics tools
Create backlinking strategies and manage outreach campaigns
Regular SEO performance reporting
Create, run, and manage Google Ads campaigns (Search & Display)
Set up keyword bidding, ad groups, and conversion tracking
Monitor and optimize ad performance (CTR, CPC, Quality Score)
Budget handling and ROI tracking for paid ad campaigns
Coordinate landing pages for better ad performance
Manage business listings (Google Business Profile, JustDial, etc.)
Track leads from online channels and coordinate with the sales team
Suggest improvements in user experience (website/mobile)
Strong knowledge of SEO best practices, Google Ads, and keyword tools
Hands-on with tools like Google Analytics, Search Console, SEMrush, Ahrefs, Ubersuggest
Familiar with WordPress, basic HTML/CSS, and landing page builders
Ability to analyze data and make performance-based decisions
Good written English for content suggestions and SEO copywriting
Bachelor’s degree in Marketing, Digital Media, or relevant field
Minimum 1–3 years of experience in digital marketing (SEO/SEM focus)