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digital makreting executive
Here’s a polished overview of the Digital Marketing Executive role—what it entails, skills required, and how it fits into a modern marketing team:
A Digital Marketing Executive strategizes, executes, and optimizes online marketing
Strategy & Planning
Develop comprehensive digital strategies aligned with business goals, defining KPIs and selecting appropriate channels .
Conduct market and competitor analysis to identify opportunities Reddit.
Campaign Management
Run PPC campaigns (Google Ads, Facebook/Meta Ads, etc.), optimizing for CPC, CTR, ROAS.
Execute SEO (keyword research, on/off-page optimization) to drive organic traffic .
Manage email marketing (newsletters, drip campaigns, A/B testing) .
Create and schedule content across social media, websites, blogs, and landing pages.
Analytics & Reporting
Use tools like Google Analytics, GA4, Search Console, and marketing dashboards to track metrics (traffic, conversions, bounce rates, etc.).
Prepare actionable reports and adjust tactics based on performance .
Website & UX Optimization
Optimize landing pages and websites for UX, speed, and conversions.
Implement pixel/event tracking for accurate campaign measurement .
Collaboration
Partner with designers, copywriters, developers, sales teams, and agencies for cohesive campaigns .
Budget & Tools Management
Handle campaign budgets, optimize spend, and oversee tools like CMSs, email platforms, and automation software.
Continuous Learning
Keep up with emerging trends, new platforms, automation, AI, and algorithm updates .
Technical Skills:
Strong understanding of SEO, SEM, PPC, email marketing, and social media advertising.
Proficiency with tools: Google Analytics/Search Console, Google Ads, Facebook Ads Manager, and CMS/email platforms like HubSpot, Mailchimp.
Basic knowledge of HTML/CSS/JavaScript for tagging and optimization .
Analytical & Creative Thinking:
Strong data-analysis skills for performance optimization.
Creative copy and content skills to engage audiences .
Soft Skills:
Excellent communication, project management, and interpersonal abilities .
High adaptability, multitasking, and willingness to learn .
Education & Experience:
Bachelor’s degree in Marketing or related field.
1–3 years of digital marketing experience (entry roles welcome) LinkedIn Business.
Certifications (Google Analytics, Google Ads, HubSpot, etc.) are a plus.