● Plan, launch, and manage performance marketing campaigns across Meta
(Facebook/Instagram), Google Ads (Search, Display, YouTube), and other relevant
platforms
● Set clear KPIs and performance goals for each campaign — including lead generation,
website traffic, conversions, and brand awareness
● Conduct ongoing A/B testing for creatives, copy, and audiences to improve
performance
● Monitor campaign budgets, pacing, and bid strategies for maximum efficiency
● Analyze and report on campaign performance using platforms like Google Analytics,
Meta Business Manager, and ad dashboards
● Collaborate with creative, strategy, and account teams to align campaign goals with
content and messaging
● Stay updated on industry trends, algorithm changes, and emerging ad formats