Digital Marketing Responsibilities:
1. Social Media Management:
- Create and schedule posts for various social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.)
- Engage with followers, respond to comments and messages
- Monitor and report on social media metrics (engagement rates, follower growth, etc.)
2. Content Creation:
- Develop and publish high-quality content (blog posts, articles, videos, etc.) that resonates with the target audience
- Conduct research and analysis to identify trending topics and keywords
- Collaborate with influencers, guest bloggers, or other content creators
3. Search Engine Optimization (SEO):
- Conduct keyword research and optimization for website content
- Implement on-page SEO techniques (meta tags, header tags, etc.)
- Monitor and improve website ranking on search engines
4. Email Marketing:
- Create and send targeted email campaigns to subscribers
- Develop and maintain email lists, segmenting audiences as needed
- Track and analyze email metrics (open rates, click-through rates, etc.)
5. Paid Advertising:
- Manage and optimize paid advertising campaigns (Google Ads, Facebook Ads, etc.)
- Conduct keyword research and ad copywriting
- Monitor and report on ad performance metrics (CPC, CTR, etc.)
6. Analytics and Reporting:
- Track and analyze website traffic, engagement, and conversion metrics
- Provide regular reporting and insights to stakeholders
- Use data to inform digital marketing strategies and optimize campaigns
7. Brand Management:
- Maintain brand consistency across all digital channels
- Develop and implement brand guidelines for digital marketing
- Ensure brand messaging and tone align with company values and mission
8. Content Calendar:
- Plan and schedule content in advance using a content calendar
- Ensure content aligns with marketing goals and objectives
- Collaborate with team members to develop and publish content ETC.