Roles and Responsibilities – Digital Marketing Executive.
1. Digital Marketing Strategy & Campaigns
Develop and implement digital marketing campaigns (SEO, SEM, email marketing, social media, etc.) tailored for B2B industrial audiences.
Create marketing funnels focused on lead generation, distributor engagement, and product awareness.
2. Website Management
Manage, update, and optimize the company website with new product launches, certifications, and news.
Coordinate with the web development agency for SEO, UI/UX improvements, and speed optimization.
3. Search Engine Optimization (SEO)
Perform keyword research focused on electrical industry terms and rank improvement.
Optimize web pages, blogs, and product pages for search engines.
Use tools like Google Search Console and SEMrush to monitor rankings and traffic.
4. Social Media Marketing
Create and schedule posts on platforms like LinkedIn, Facebook, and Instagram related to products, certifications, project updates, and employee highlights.
Run targeted B2B campaigns for distributors and electrical consultants.