The Digital Marketing Executive is responsible for planning, executing, and optimizing online marketing strategies to enhance brand visibility, drive traffic, and generate leads. This role combines SEO, content marketing, social media, and paid campaigns to achieve measurable business outcomes.
Key Responsibilities
SEO Management:
Conduct keyword research, on-page optimization, and technical SEO audits
Build backlinks and manage off-page SEO strategies
Monitor rankings and implement improvements using tools like Google Search Console and SEMrush
Content & Campaigns:
Develop and manage digital content across blogs, landing pages, and social media
Plan and execute email marketing and lead nurturing campaigns
Coordinate with designers and writers for campaign assets
Performance Marketing:
Manage Google Ads, Facebook Ads, and other PPC campaigns
Track ROI and optimize ad spend based on performance metrics
Analytics & Reporting:
Use Google Analytics and other tools to monitor KPIs
Prepare monthly performance reports and suggest actionable insights
Website & UX Coordination:
Collaborate with developers to improve site speed, mobile responsiveness, and user experience
Ensure SEO best practices are implemented across all digital touchpoints