Roles and Responsibilities:
Assist in building a lasting digital connection with customers by formulating effective strategies
Plan and oversee the brand’s social media activity (Twitter Facebook and others)
Increase company and brand awareness through optimized brand advertisements using Google AdWords٫ Facebook and other platforms.
Be actively involved in SEO efforts (keyword٫ image optimization etc.)
Prepare online newsletters and organize their distribution through a multiplicity of applicable digital channels
Update website٫ providing insightful٫ creative ideas for content marketing
Improve user experience through collaboration with the design department
Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics٫ Web Trends etc.)
Acquire insight into online marketing trends and use strategies current to market
Maintain partnerships with media agencies and vendors