Job Title: Digital Marketing Executive
Location: Pune- Onsite
Company: Glassberry IT Solutions
Employment Type: Full-Time
Glassberry is a bold, design-led [industry – e.g., lifestyle/D2C/fashion/beauty] brand that’s redefining how modern consumers interact with products and stories. Our marketing team is growing, and we’re looking for a dynamic Digital Marketing Executive to help scale our online presence, performance campaigns, and community engagement.
Plan, execute, and optimize paid campaigns across Google Ads, Meta (Facebook/Instagram), YouTube, and other platforms
Monitor campaign performance daily and ensure ROAS, CPL, and CPA goals are being met
Analyze data using tools like Google Analytics, Meta Business Suite, and Google Search Console
Collaborate with the creative team to develop ad creatives, landing pages, and email campaigns
Conduct keyword research, A/B testing, and audience targeting to improve performance
Assist with SEO efforts and content optimization for web traffic growth
Contribute to marketing strategy, launch plans, and monthly reporting
1–3 years of experience in digital marketing (agency or in-house)
Hands-on experience with Meta Ads Manager and Google Ads
Working knowledge of analytics platforms (Google Analytics, GA4, etc.)
Understanding of performance metrics like CTR, CPC, ROAS, bounce rate, etc.
Strong analytical skills and attention to detail
Ability to multitask and work in a fast-paced environment
Experience with tools like Klaviyo, HubSpot, SEMrush, or Shopify
Basic knowledge of SEO and email marketing automation
Creative thinking with a strong sense of visual communication
A design-forward brand with creative freedom and experimentation
Collaborative team with growth opportunities
Dynamic work culture where performance is celebrated
Employee perks and early access to new launches