Core responsibilities
Campaign management: Develop, execute, and manage marketing campaigns across digital channels (e.g., social media, email, search engines).
Content creation: Create engaging content for social media, blogs, websites, and other marketing materials.
Performance analysis: Track and analyze marketing campaign performance using analytics tools, and make data-driven recommendations for optimization.
SEO and website optimization: Implement SEO strategies, analyze website performance, and optimize for organic traffic, user experience, and lead generation.
Market research: Conduct market and competitor research to identify industry trends and new opportunities.
Social media management: Manage social media accounts, drive engagement, and ensure brand messaging is consistent.
Collaboration: Work with other teams, including sales, design, and content creators, to align marketing efforts.
Required skills and qualifications
Technical skills: Familiarity with digital marketing tools like Google Analytics, Google Ads, and CMS platforms (e.g., WordPress).
Analytical skills: Ability to analyze data, track metrics, and report on performance.
Communication skills: Strong written and verbal communication skills for creating content and collaborating with teams.
Organizational skills: Ability to manage multiple campaigns, prioritize tasks, and meet deadlines.
Creative skills: Ability to generate new and innovative ideas for marketing campaigns.
Adaptability: A willingness to stay up-to-date with the latest digital marketing trends and algorithm changes.