Digital Marketing is the promotion of products, services, or brands using digital channels such as search engines, websites, social media platforms, email, and mobile applications. Unlike traditional marketing, it focuses on reaching and engaging audiences online through data-driven strategies.
It involves various methods, including:
Search Engine Optimization (SEO): Improving website visibility in search results.
Search Engine Marketing (SEM): Paid advertising on search engines.
Social Media Marketing (SMM): Promoting through platforms like Facebook, Instagram, LinkedIn, etc.
Content Marketing: Creating valuable blogs, videos, and posts to attract customers.
Email Marketing: Sending targeted campaigns to nurture leads.
Pay-Per-Click (PPC): Online ads where businesses pay only when users click.
Affiliate & Influencer Marketing: Collaborating with partners or influencers to promote products.