Digital Marketing Executive

Sr. Digital Marketing Executive

Company Profile

Wellness Ltd. is a growing healthcare and medical device manufacturing

company engaged in the import, export, marketing, and servicing of innovative

wellness and healthcare solutions. With a strong focus on direct-to-consumer

(D2C) growth, we are seeking a Performance Marketing Executive to drive

customer acquisition, revenue growth, and digital campaign performance across

our brands.

Position: Sr. Digital Marketing Executive

Experience: 2–4 Years

Industry Preference: D2C Brand / Retail / FMCG / Wellness

Location: Navrangpura, Ahmedabad (Work from Office)

Job Overview

We are looking for a Performance Marketing Executive with 2–4 years of

experience in D2C brands to manage and optimize digital advertising campaigns

across Meta, Google, and other platforms. The role focuses on driving customer

acquisition, lead generation, and revenue growth through data-driven marketing

strategies and campaign performance optimization.

Key Responsibilities

• Plan, execute, and optimize performance marketing campaigns across Meta

(Facebook & Instagram), Google Ads, YouTube, and other digital platforms.

• Manage customer acquisition campaigns with a focus on ROAS, CAC, CPL,

and revenue growth.

• Develop and implement full-funnel marketing strategies for D2C brands.

• Monitor daily campaign performance and optimize targeting, creatives,

budgets, and bidding strategies.

• Analyze campaign data using Google Analytics, Meta Business Manager,

Google Ads Manager, and other reporting tools.

• Coordinate with the creative team for ad creatives, landing pages, videos,

Conduct A/B testing for creatives, audiences, landing pages, and ad copies.

• Track and improve conversion rates across website and landing pages.

• Manage retargeting, remarketing, and customer retention campaigns.

• Work closely with the CRM and E-commerce teams to improve lead quality

and sales conversions.

• Generate performance reports and present actionable insights to

management.

• Monitor competitor activities, industry trends, and emerging digital

marketing opportunities.

Required Skills

• Strong hands-on experience with Meta Ads and Google Ads.

• Experience managing D2C brand performance marketing campaigns.

• Knowledge of Google Analytics 4 (GA4), Google Tag Manager (GTM), and

conversion tracking.

• Understanding of customer acquisition funnels and e-commerce metrics.

• Experience with audience segmentation, remarketing, and lookalike

audience strategies.

• Strong analytical and data interpretation skills.

• Proficiency in Excel and reporting dashboards.

• Knowledge of Shopify, WooCommerce, or similar e-commerce platforms is

preferred.

Preferred Candidate Profile

• Experience working with D2C, healthcare, wellness, skincare, personal care,

or consumer brands.

• Proven track record of achieving ROAS and revenue growth targets.

• Ability to independently manage advertising budgets and campaign

performance.

• Strong communication and problem-solving skills.

• Results-oriented mindset with attention to detail.

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