PlywoodBazar.com is looking for a results-driven and creative Digital Marketing Executive to manage and execute end-to-end digital marketing activities. The ideal candidate will be responsible for planning, implementing, and analyzing multi-channel digital campaigns to drive brand awareness, traffic, and engagement across digital platforms.
Key Responsibilities:- Campaign Development & Execution
Plan, implement, and manage digital marketing campaigns across social media, email, website, and paid channels.
Coordinate timelines and deliverables to ensure campaign success.
Content Creation & Optimization
Develop engaging content for blogs, social media posts, emails, and landing pages.
Ensure all content is SEO-friendly and aligned with the brand voice.
Data Analysis & Reporting
Track and analyze key campaign metrics (CTR, CPC, ROI, etc.).
Prepare performance reports and suggest improvements based on data insights.
Social Media Management
Manage daily posting, engagement, and follower growth on platforms like Instagram, Facebook, LinkedIn, and YouTube.
Plan and run targeted social media advertising campaigns.
Email Marketing
Design and manage email campaigns using segmentation and personalization.
Monitor open rates, click rates, and improve email performance.
Search Engine Optimization (SEO)
Conduct keyword research and implement on-page and off-page SEO strategies.
Work to improve rankings and organic traffic.
Search Engine Marketing (SEM)
Create and manage Google Ads and other PPC campaigns.
Monitor budget, optimize performance, and report results.
Website Management
Update and maintain website content.
Optimize user experience and increase conversion rates.
Market Research
Stay updated on digital marketing trends and competitor activities.
Conduct market research to identify new opportunities and campaign ideas.
Budget Management
Plan and manage digital marketing budgets.
Track spending and ensure campaigns stay within budget limits.
Collaboration
Work closely with design, sales, and development teams.
Coordinate with external vendors and agencies when required.
Qualifications & Skills:
Bachelor’s degree in Marketing, Media, Communication, or a related field
1–3 years of experience in digital marketing roles
Strong understanding of SEO, Google Ads, Meta Ads, and social media tools
Excellent written and verbal communication skills
Analytical mindset and ability to interpret campaign performance
Familiarity with tools like Google Analytics, Meta Business Suite, Canva, Mailchimp, etc.
What We Offer:
Opportunity to grow with a fast-expanding B2B digital platform
Collaborative work environment with creative freedom
Competitive salary + performance-based incentives
Exposure to end-to-end digital marketing strategies