Key Responsibilities:
Develop, execute, and manage performance-driven campaigns across social media platforms (Facebook, Instagram, LinkedIn, YouTube etc.) and Google Ads (Search, Display, YouTube, Remarketing).
Monitor campaign performance using analytics tools and optimize campaigns to achieve KPIs (CPC, CPA, ROAS, CTR, conversions).
Conduct audience research and keyword analysis to create targeting strategies for social media and Google Ads campaigns.
Plan and manage ad budgets, ensuring efficient allocation across channels for maximum ROI.
Collaborate with creative and content teams to produce compelling ad copies, visuals, and landing pages.
Track, analyze, and report campaign performance and provide data-driven recommendations for improvement.
Stay updated on latest trends, tools, and best practices in social media, search advertising, and performance marketing.
Test and implement new strategies to improve campaign efficiency, lead quality, and overall business growth.