Required Skills
1. Technical SEO Proficiency: Strong, hands-on knowledge of on-page, off-page SEO, link-building, keyword research, and analytics.
2. Website Expertise: Proficient with WordPress and the Elementor page builder. A solid understanding of HTML & CSS is required.
3. Google Suite: Expertise in using Google Analytics, Google Search Console, and Google My Business.
4. Digital Advertising: Basic knowledge of Google Ads, Meta Ads, LinkedIn Ads, and the Meta Pixel.
5. E-commerce: Familiarity with e-commerce platforms, product listing best practices, and Google Merchant Center.
6. AI & GEO: A demonstrable interest and basic knowledge of AI in marketing, prompt engineering, and the principles of Generative Engine Optimization.
7. Design Acumen: Basic graphic design skills and a good eye for visual consistency according to brand guidelines.