A digital marketing specialist is responsible for ideating, implementing, and tracking marketing campaigns that promote a company’s products or services via online channels. Their primary objective is to generate leads and increase sales by driving traffic to the company’s website or social media channels.
They help create a solid digital presence for the company. Thus, digital marketing specialists must know how to ideate, execute, and manage online campaigns across multiple channels and mediums — like organic and paid search, display advertising, email, and social media.