Manage incoming enquiries from website, social media, email, ads, WhatsApp, and exhibitions.
Respond to leads within 2 working hours during office timings.
Qualify leads using set criteria (Budget, Need, Timeline, Decision Authority).
Maintain and update CRM with accurate lead information.
Coordinate with the sales team to move qualified leads to closure.
Maintain follow-up discipline until the lead is won or lost.
Generate weekly and monthly lead performance reports.
Provide feedback to marketing team for campaign optimisation.
Support exhibition and event-related follow-up activities.
Maintain a remarketing database for re-engagement campaigns.
Performance Expectations (KPIs)
Lead Response Time: 90% within 2 working hours.
Lead Qualification Rate: 70% of enquiries.
Lead-to-Sales Conversion Rate: Minimum 15% of qualified leads.
Follow-up Compliance: 100% adherence.
CRM Accuracy: 100% logged and updated leads.
Requirements
2–4 years of experience in lead management, inside sales, or B2B customer handling.
Excellent communication skills in English (Hindi/regional language preferred).
Strong organisational and follow-up skills.
Familiarity with CRM tools, Google Workspace, and MS Office.
Understanding of digital marketing channels and lead funnels.
Personal Qualities
High ownership mindset.
Data-driven and analytical.
Proactive problem solver.
Able to perform under pressure and deadlines.