• Interpret government tenders (RFPs/EOIs) and convert them into strong content and persuasive decks
• Lead content creation for:
• Government projects (public schemes, yatra campaigns, development boards)
• ATL/BTL campaigns: Press ads, hoardings, brochures, radio/TV scripts
• Events & Exhibitions: Taglines, themes, panel content, show scripts
• Hospitality & Resort Branding: Experience narratives, brochures, AV scripts
Creative Collaboration & Support:
• Collaborate with the creative, strategy, and marketing teams to shape campaign messaging
• Support design and BD teams by supplying timely, aligned content
• Participate in brainstorming sessions to develop big ideas and execution themes
• Ensure content consistency across print, digital, AV, and exhibition materials
Presentation & Client Interaction:
• Confidently present creative ideas and content to senior government officials and stakeholders
• Support pitch meetings, strategy presentations, and live event briefings
Language & Quality Control:
• Review all content for tone, grammar, accuracy, compliance, and strategic intent
• Maintain content alignment with government protocol, messaging objectives, and regulatory norms
Digital & Social Media Writing:
• Draft content for social media, civic outreach, event updates, and promotional storytelling
• Understand tone variation across platforms like Facebook, Instagram, Twitter, etc
• Exceptional writing in English, Hindi, and Gujarati
• Strong understanding of government communication norms & protocols
• Proven copywriting across ATL/BTL formats, events, and branding
• Presentation-ready thinking with attention to grammar and messaging tone
• Comfortable handling multiple projects and short timelines
• Experience supporting designers, production, and execution teams
• High adaptability and professional discipline