We’re seeking a multi-talented professional who can conceptualize Instagram content, guide and direct models during shoots, explain scripts, and coordinate product video creation. The ideal candidate understands Instagram trends, has a good eye for aesthetics, and can turn products into viral content.
Plan and create Instagram Reels and product showcase videos
Direct models during shoots: explain the script, guide poses, expressions, and movements
Write or adapt short video scripts that align with current Instagram trends
Handle shoot coordination – with in-house team or freelancers
Work closely with videographers or shoot using a mobile camera if required
Ensure all content is visually appealing, brand-appropriate, and shot in high quality
Create a monthly content calendar and manage the timely posting of reels, stories, and posts
Write engaging captions and select relevant hashtags for Instagram content
Track performance and trends to improve content strategy
Proven experience in content creation and direction for Instagram or social media
Strong communication and interpersonal skills (especially working with models/influencers)
Knowledge of visual storytelling and reel/video trends
Experience in basic scripting and concept planning
Comfortable with camera presence and giving clear direction during shoots
Basic editing skills or ability to work with editors (CapCut, VN, InShot, etc.)
Good command of English & Hindi (for scripts and instructions)
Background in fashion, media, digital marketing, or production
Understanding of brand building through organic content
Creative freedom and full ownership of Instagram content
Opportunity to grow with a fast-scaling brand
Dynamic and collaborative work culture
Performance-based incentives (if applicable)
Flexible working hours or shoot schedules