Job summary
The Advertising Account Executive is the main point of contact for assigned clients, responsible for managing advertising campaigns from concept to completion. This role ensures campaigns are delivered on time, meet the client's budget and creative brief, and align with their marketing objectives. The Account Executive will collaborate with internal teams, report on campaign performance, and help foster long-term client relationships.
Responsibilities
Client communication: Serve as the primary liaison between the client and the agency's creative, media, and production teams. Keep clients informed of campaign progress, project timelines, and performance metrics.
Budget management: Oversee campaign budgets and manage project costs to ensure campaigns are executed within the agreed-upon financial scope. Assist with financial tasks like cost tracking, estimating, and invoicing.
Project coordination: Facilitate the workflow of client projects by creating and communicating clear, actionable briefs to internal teams. Manage timelines and ensure all campaign elements are delivered according to deadlines.
Campaign development: Work with agency strategists and creative teams to develop innovative advertising campaigns that meet client objectives.
Performance monitoring and reporting: Track, measure, and analyze campaign performance against client goals. Prepare and present regular performance reports and insights to clients.
Relationship management: Nurture and grow relationships with existing clients to ensure satisfaction and identify new business opportunities, including upselling or cross-selling.
Problem-solving: Address any client concerns, project roadblocks, or delays swiftly and effectively to keep campaigns on track.
Market knowledge: Stay up-to-date with emerging advertising trends, digital platforms, and competitor activities to provide strategic recommendations to clients.
Requirements
Experience: 3+ years of experience in an advertising agency or a similar client-facing role.
Education: A Bachelor's degree in Marketing, Advertising, Communications, or a related field is preferred.
Communication skills: Excellent written and verbal communication, presentation, and negotiation abilities.
Technical skills: Proficiency with CRM software (e.g., Salesforce, HubSpot) and project management tools. Experience with advertising platforms (e.g., Google Ads, Meta Ads) and analytics tools (e.g., Google Analytics) is a plus.
Soft skills: Strong organizational and time-management skills, keen attention to detail, and a proactive approach to work. Must be resilient and adaptable to a fast-paced agency environment.
Industry knowledge: A deep interest in advertising, digital media, and the client's business landscape.