Digital Marketing Executive

Role Overview

The Yellow Coin Communication is looking for a highly strategic, result-oriented, and performance-driven Digital Marketing Lead who has hands-on experience managing large-scale digital campaigns and delivering measurable business growth for established brands.

The ideal candidate should possess strong expertise in Performance Marketing, PPC, Lead Generation, Organic Growth Strategies, and ROI-focused digital campaigns across platforms such as Google Ads, Meta Ads, LinkedIn Ads, YouTube, and other emerging digital ecosystems. This role requires someone who understands the complete digital marketing funnel — from audience targeting and campaign execution to analytics, optimization, conversion tracking, and long-term brand growth through both paid and organic strategies.

The candidate should be technologically updated, data-driven, and capable of leading client discussions, managing teams, and driving integrated digital campaigns in a fast-paced agency environment.

Key Responsibilities

Performance Marketing & Paid Media

•         Plan, execute, and optimize performance marketing campaigns across Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads, and other digital platforms

•         Drive lead generation campaigns focused on conversions, customer acquisition, and measurable business outcomes

•         Monitor and optimize campaign performance metrics including CPL, CPC, CTR, CPA, ROAS, ROI, and conversion rates

•         Manage audience targeting, retargeting, remarketing, and lookalike audience strategies for maximum campaign efficiency

•         Build and optimize search, display, video, shopping, retargeting, and lead-generation campaigns

•         Conduct A/B testing for ad creatives, audience segments, landing pages, and campaign structures

•         Manage campaign budgets efficiently while scaling campaigns profitably

•         Create and optimize high-converting landing page strategies and ad copies

•         Implement conversion tracking, pixels, UTM parameters, and analytics frameworks for accurate reporting and attribution

Organic Growth & Integrated Digital Strategy

•         Develop and execute organic growth strategies to improve digital visibility, engagement, and audience growth

•         Collaborate with SEO, content, social media, and PR teams to deliver integrated marketing campaigns

•         Drive content amplification strategies across social media platforms, blogs, communities, and digital channels

•         Monitor organic performance metrics including traffic, engagement, keyword rankings, and audience retention

•         Build integrated paid + organic marketing strategies for long-term brand growth and lead generation

•         Stay updated with latest platform algorithms, digital trends, AI-driven tools, and emerging technologies

Analytics, Reporting & Optimization

•         Analyze campaign performance, audience behaviour, and digital insights to drive strategic decisions

•         Prepare detailed reports, dashboards, and campaign presentations for clients and internal stakeholders

•         Translate performance data into actionable recommendations and optimization strategies

•         Track campaign KPIs and continuously optimize campaigns for better efficiency and results

•         Use tools such as Google Analytics (GA4), Google Tag Manager, Meta Business Suite, LinkedIn Campaign Manager, SEMrush, Ahrefs, Hotjar, and other analytics platforms

Client & Team Management

•         Act as the primary point of contact for digital marketing clients and lead strategic discussions confidently

•         Manage multiple client accounts and campaigns simultaneously while ensuring timely execution and quality delivery

•         Lead and mentor junior digital marketing team members, ensuring performance excellence and team growth

•         Present campaign strategies, performance reports, optimization plans, and digital recommendations to clients

•         Identify growth opportunities, innovative campaign ideas, and emerging digital trends for brands

Required Skills & Competencies

•         Strong expertise in Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads, and performance marketing strategies

•         Strong understanding of organic marketing, SEO fundamentals, social media growth, and content amplification

•         Proven experience in lead generation and ROI-driven campaign execution

•         Hands-on experience managing large advertising budgets and scaling campaigns successfully

•         Strong understanding of audience targeting, conversion funnels, attribution models, and campaign optimization

•         Excellent analytical, reporting, and problem-solving skills with a data-driven mindset

•         Experience using AI-powered marketing tools, automation platforms, and campaign optimization technologies

•         Excellent communication, presentation, and client servicing skills

•         Ability to work in a fast-paced, deadline-driven agency environment

•         Strong leadership, team management, and stakeholder management capabilities

Qualifications

•         Bachelor’s or Master’s degree in Marketing, Mass Communication, Business, Media, or a related field

•         Google Ads Certification, Meta Blueprint Certification, GA4 Certification preferred

•         6–8 years of relevant experience in Digital Marketing / Performance Marketing, preferably in a digital agency, PR agency, or integrated communications setup

•         Prior experience handling large brands, lead-generation campaigns, and integrated paid + organic growth strategies is essential

•         Strong portfolio or case studies showcasing campaign performance, lead generation results, organic growth achievements, and ROI improvements preferred

• It is a Full Time Digital Marketing job for candidates with 3 - 6+ years Experience.