{"id":511,"date":"2022-12-07T10:55:17","date_gmt":"2022-12-07T10:55:17","guid":{"rendered":"https:\/\/www.jobhai.com\/blog\/?p=511"},"modified":"2023-12-22T07:33:31","modified_gmt":"2023-12-22T07:33:31","slug":"what-is-performance-marketing-concept-and-channels","status":"publish","type":"post","link":"https:\/\/www.jobhai.com\/blog\/digital-marketing\/what-is-performance-marketing-concept-and-channels","title":{"rendered":"What is Performance Marketing? Concept and Channels"},"content":{"rendered":"\n<p>Differentiating viable advertising and marketing techniques is crucial to developing your business. They help you identify and connect with your target audience, create brand affinity and recognition, and influence consumer behavior. Much like a road map, it helps business owners achieve their goals and grow their operations.<\/p>\n\n\n\n<p>We use the term &#8220;digital marketing&#8221; all the time. There are many different types of digital marketing. The channels and capabilities of each are getting better and better by the day. But what is performance marketing?<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_75 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.jobhai.com\/blog\/digital-marketing\/what-is-performance-marketing-concept-and-channels\/#What_is_Performance_Marketing\" >What is Performance Marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.jobhai.com\/blog\/digital-marketing\/what-is-performance-marketing-concept-and-channels\/#What_is_the_Performance_Marketing_Concept\" >What is the Performance Marketing Concept?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.jobhai.com\/blog\/digital-marketing\/what-is-performance-marketing-concept-and-channels\/#1_Target_Viewers\" >1. Target Viewers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.jobhai.com\/blog\/digital-marketing\/what-is-performance-marketing-concept-and-channels\/#2_Bid\" >2. Bid<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.jobhai.com\/blog\/digital-marketing\/what-is-performance-marketing-concept-and-channels\/#3_Relevance_and_Quality\" >3. Relevance and Quality<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.jobhai.com\/blog\/digital-marketing\/what-is-performance-marketing-concept-and-channels\/#4_Conversion\" >4. Conversion<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.jobhai.com\/blog\/digital-marketing\/what-is-performance-marketing-concept-and-channels\/#What_are_the_Performance_Marketing_Channels\" >What are the Performance Marketing Channels?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.jobhai.com\/blog\/digital-marketing\/what-is-performance-marketing-concept-and-channels\/#1_Social_Media\" >1. Social Media<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.jobhai.com\/blog\/digital-marketing\/what-is-performance-marketing-concept-and-channels\/#2_Native_advertising\" >2. Native advertising<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.jobhai.com\/blog\/digital-marketing\/what-is-performance-marketing-concept-and-channels\/#3_Search_Engine_Marketing\" >3. Search Engine Marketing&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.jobhai.com\/blog\/digital-marketing\/what-is-performance-marketing-concept-and-channels\/#4_Mobile_Advertising\" >4. Mobile Advertising<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.jobhai.com\/blog\/digital-marketing\/what-is-performance-marketing-concept-and-channels\/#5_Programmatic_Display_Advertising\" >5. Programmatic Display Advertising<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.jobhai.com\/blog\/digital-marketing\/what-is-performance-marketing-concept-and-channels\/#6_Video_And_CTV\" >6. Video And CTV<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.jobhai.com\/blog\/digital-marketing\/what-is-performance-marketing-concept-and-channels\/#7_Content_Marketing\" >7. Content Marketing&nbsp;<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.jobhai.com\/blog\/digital-marketing\/what-is-performance-marketing-concept-and-channels\/#What_does_a_Performance_Marketing_Manager_do\" >What does a Performance Marketing Manager do?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.jobhai.com\/blog\/digital-marketing\/what-is-performance-marketing-concept-and-channels\/#Conclusion\" >Conclusion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.jobhai.com\/blog\/digital-marketing\/what-is-performance-marketing-concept-and-channels\/#FAQs\" >FAQs<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.jobhai.com\/blog\/digital-marketing\/what-is-performance-marketing-concept-and-channels\/#Q1_How_does_Performance_Marketing_help_in_Business\" >Q1. How does Performance Marketing help in Business?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.jobhai.com\/blog\/digital-marketing\/what-is-performance-marketing-concept-and-channels\/#Q2_What_are_Performance_Marketing_Campaigns\" >Q2. What are Performance Marketing Campaigns?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_Performance_Marketing\"><\/span><strong>What is Performance Marketing?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Performance marketing is an often overlooked digital marketing strategy. Performance marketing is a broad term for online marketing and advertising programs. Advertisers only pay when a certain threshold is met, and publishers can pay when explicit activity occurs. For example, the advertiser only pays when a customer makes a purchase.&nbsp; In layperson&#8217;s terms, it is marketing based on performance.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_the_Performance_Marketing_Concept\"><\/span><strong>What is the Performance Marketing Concept?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Advertisers put their ads on a given channel and pay based on how that ad works. No channel shows everyone the ads available all the time. So how do the different platforms choose what to play? A mix of the following factors comes into use based on the following,<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Target_Viewers\"><\/span><strong>1. Target Viewers<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>&nbsp;You can target your audience by creating audience segments on each advertising platform.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Bid\"><\/span><strong>2. Bid<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The current advertising environment requires programmatic features to decide what is played. These programmes consider the amount of money &#8211; the bid &#8211; you have committed to pay to have your ads displayed. This is then compared to the value of your selected audience at a specific place and time.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Relevance_and_Quality\"><\/span><strong>3. Relevance and Quality<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The biggest problem people have with advertising of any kind is trust. The result is ad performance tracking. The network will reduce the number of impressions of your ad if it receives a poor rating and fails.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Conversion\"><\/span><strong>4. Conversion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The economics of performance marketing is based on customers taking action. The network is not compensated unless the necessary measures are taken. So when it works, your ad gets more attention, and you only pay when you have also benefited.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_are_the_Performance_Marketing_Channels\"><\/span><strong>What are the Performance Marketing Channels?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Social_Media\"><\/span><strong>1. Social Media<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Social media is usually used to gain traffic, increase engagement, make leads and sales, and grow brand awareness. With the limitations of organic reach, paid content is key to increasing a post&#8217;s performance.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Native_advertising\"><\/span><strong>2. Native advertising<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Promotes sponsored content using a website or page&#8217;s natural look and feel. Native advertising is effective because it allows your sponsored content to logically coexist with other types of organic content.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Search_Engine_Marketing\"><\/span><strong>3. Search Engine Marketing&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Search engine marketing, also known as PPC or paid search advertising, unites local advertising through sponsored search results with other forms of marketing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Mobile_Advertising\"><\/span><strong>4. Mobile Advertising<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Mobile devices are one of the most desired targets for performance marketing. They&#8217;re a new variety of attention-seeking mobile ads.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Programmatic_Display_Advertising\"><\/span><strong>5. Programmatic Display Advertising<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>One of the most successful ways to drive results through a marketing campaign is through programmatic media buying.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Video_And_CTV\"><\/span><strong>6. Video And CTV<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Engaging, high-production value video ads offer great engagement. They offer advanced targeting and drive performance in a way traditional network television commercials cannot fight with.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Content_Marketing\"><\/span><strong>7. Content Marketing&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Content marketing is solely focused on educating your audience. It aims to draw attention to your brand and provide users with helpful information.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_does_a_Performance_Marketing_Manager_do\"><\/span><strong>What does a Performance Marketing Manager do?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The Performance Marketing Manager is responsible for,<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Management of digital accountants&nbsp;<\/li><li>Expanding the channel mix using paid social channels<\/li><li>Focusing on-specific results<\/li><li>Handling the marketing department&#8217;s commercial performance.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>With the future of digital marketing looking more bright each year, using performance marketing channels can help you extend your advertising efforts. Performance marketing helps to meet the company&#8217;s needs without breaking the border.<\/p>\n\n\n\n<p>Performance marketing is a creative and productive way to transform your audience and widen your reach, all while capturing valuable data. Moreover, if you marketing enthusiast and want to join a marketing company, you can check <a href=\"https:\/\/www.jobhai.com\/\">Job Hai<\/a>, as it has various listings in the field.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"FAQs\"><\/span><strong>FAQs<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-1670410266319\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"Q1_How_does_Performance_Marketing_help_in_Business\"><\/span><strong>Q1. How does Performance Marketing help in Business?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Marketing performance is the order between the marketing team&#8217;s stated goals and objectives against actual results. It is measured using metrics and key performance indicators (KPIs), including return on investment, cost per sale, lead per lead, conversion rate, and customer lifetime value.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1670410278244\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"Q2_What_are_Performance_Marketing_Campaigns\"><\/span><strong><strong>Q2. What are Performance Marketing Campaigns?<\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>You can measure everything from brand awareness to conversion rates in a single ad with performance marketing campaigns. As advertising becomes more direct, advertisers look past branding to build marketing strategies with proven returns on investment.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Differentiating viable advertising and marketing techniques is crucial to developing your business. They help you identify and connect with your target audience, create brand affinity and recognition, and influence consumer behavior. Much like a road map, it helps business owners achieve their goals and grow their operations. We use the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":926,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"class_list":["post-511","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"_links":{"self":[{"href":"https:\/\/www.jobhai.com\/blog\/wp-json\/wp\/v2\/posts\/511","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.jobhai.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.jobhai.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.jobhai.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jobhai.com\/blog\/wp-json\/wp\/v2\/comments?post=511"}],"version-history":[{"count":3,"href":"https:\/\/www.jobhai.com\/blog\/wp-json\/wp\/v2\/posts\/511\/revisions"}],"predecessor-version":[{"id":514,"href":"https:\/\/www.jobhai.com\/blog\/wp-json\/wp\/v2\/posts\/511\/revisions\/514"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.jobhai.com\/blog\/wp-json\/wp\/v2\/media\/926"}],"wp:attachment":[{"href":"https:\/\/www.jobhai.com\/blog\/wp-json\/wp\/v2\/media?parent=511"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.jobhai.com\/blog\/wp-json\/wp\/v2\/categories?post=511"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.jobhai.com\/blog\/wp-json\/wp\/v2\/tags?post=511"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}